5/30/2009

what a great advertising




The Mugabe regime has destroyed Zimbabwe. It has presided over the brutal oppression of the opposition, a cholera crisis, massive food shortages and the total collapse of their economy. One of the most eloquent symbols of Zimbabwe’s collapse is the Z$100 trillion dollar note, a symptom of their world record inflation.
This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.A unique campaign was devised: A billboard for ‘The Zimbabwean Newspaper’ made entirely of worthless Zimbabwean bank notes. What more proof do you need of a country’s total economic collapse than being able to paste trillions and trillions and trillions of dollar notes onto a billboard and it is still cheaper than if you had used paper? Sade but great advertising...

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